Approximate brand is to show the two brand photograph of the same item in akin industry or same category is compared, literal glyph, pronunciation, meaning, or graphical composition of a picture and color, or the integral structure of character and graph is similar, the origin that makes consumer perhaps serves to commodity easily produces promiscuous brand. For example: Brand of the graphical likeness in the graphical likeness in two brand, one graph brand and another combination brand, one character and another graph brand indicate although the graph of same thing, two brand is not approximate but literal pronunciation is identical cannot distinguish its to indicate, and the brand with integral easy and promiscuous observation. Above the brand of these circumstances, it is approximate brand.